daotlegnd.info

Sometimes, marketing can be a risky investment, especially true if you find that you try all the famous tools and strategies, but receive no results. Luckily, one of the most effective marketing strategies is practically free – and that’s word of mouth marketing.Before making a decision to buy a product or service, people typically ask a family member or a friend for suggestions. They don’t rely on commercials. Word of mouth is the fastest way for people to get information. What is even more important, we perceive our friends’ and family’s experiences as the most trustworthy source of information.Within the last few years, marketers have focused mostly on boosting the number of social media fans instead of connecting with them. Having a few hundred satisfied fans who love your products is far more effective than thousands who’ve only “liked” your website to win something.WHY A WORD OF MOUTH MARKETING STRATEGY IS SO POWERFULWord of mouth marketing is the oldest and the most original social media platform. It is the most valuable form of marketing proven to drive the highest sales for companies. For this reason alone, no marketer shoulder overlook it.Whether you are choosing a restaurant, smartphone or a hand cream, you will often highly value a suggestion from a close friend, neighbor or a co-worker. Why? Because traditional marketing strategies such as TV and newspaper ads aren’t as trustworthy as the actual people in your community.Despite the numerous media platforms available nowadays, verbal communication about a certain product or brand is the best way to expand your business. Once a person passes the word about a certain product to their friends, they are much more likely to become loyal fans and regular consumers.A word of mouth marketing strategy provides a long-term benefit for your business. When a consumer purchase is based on a prior referral, they often buy more in comparison with consumers who find products through conventional marketing. These consumers usually stick with your products or brand longer than others.Moreover, when referred consumers communicate with their friends about your products and services, the value of the first referral spreads even more. Naturally, if these consumers are satisfied with your products, building a high quality brand should be your next business step.Building your brand may be somewhat challenging if you are developing a small business. Brand building may prove demanding even if you have a franchise, especially if your competitors have already established their spot. Luckily, a good word of mouth marketing strategy can help consumers develop a positive feeling about your brand really quickly.Once you establish your brand, a word of mouth, marketing strategy becomes a valuable method to expand your business and increase your profits. In comparison with the cost of a consistent conventional marketing campaign, which involves newspapers, radio and television, referrals are almost free.BUILD UP YOUR WORD OF MOUTH MARKETING METHODYou may have a great product to sell, but if consumers don’t know about it, you can’t turn it into profit. It is always a good idea to keep track of what people are saying about your products online, but there is a lot more to it than just creating your Twitter and Facebook profiles. Effective and successful word of mouth marketing requires serious thinking and lots of hard work.Social platforms are the easiest way to get in direct communication with your target consumers. Due to the fact that social media has rapidly grown in the past few years, nowadays over seventy percent of all internet users use social media.Almost forty percent of social media users, have shared brand-promoting content. This includes sharing information about a certain brand or product on their Facebook wall. Such content sharing is highly valuable since it inspires a great mass of people to talk about this brand or product, and eventually become consumers.TARGET THE OPINION-MAKERSThe success of the word of mouth marketing method can increase even more if you take the time to win over the opinion-makers in your community. Opinion-makers are people who can influence a mass of people and shape the creation of opinions. This includes public figures, trendsetters, bloggers and journalists. They are the active voice in a community – and often speak out and give advice to others.Since you want to reach as many people as possible, opinion-makers can be of great benefit for your business. They can help you build your brand successfully through word of mouth marketing. Therefore, it’s a good idea to make a list of the opinion-makers that appeal to your targeted audience and include them when promoting your brand.MAKE AN IMPACT – BECOME A THOUGHT LEADEREngaging the opinion-makers to promote your brand is great, but becoming a thought influencer is even better. You know what makes your business unique, so go ahead and tell people about it. Get the word of mouth process rolling by communicating with your audience.You can reach your potential consumers through social media platforms, blogs or even at a conference. Choose the medium that supports your ideas best and establish a strategy to increase your influence in your community. Increasing your personal social influence will help you promote your brand more successfully.WORD OF MOUTH IS THE KEY MARKETING STRATEGYWord of mouth should be a key aspect of your marketing strategy. Many companies use a word of mouth marketing strategy, encouraging their happy customers to promote their products. It is crucial to provide consumers with a great product or service, so that they happily share their experience with others.If consumers are satisfied with the quality of your products and services, they will be willing to share their experience with their close ones. Their family, friends, co-workers and even random people that read their tweets or blog posts, or ask them for advice, will certainly consider their suggestions.A successful word of mouth marketing method promotes your business and convinces consumers to buy your products. By buying your products, people should be convinced that they are joining special ranks, and that your brand products or services will define their identity in a more positive way.Whether planned or not, a word of mouth marketing strategy is well worth the effort. It is still considered the most powerful and influential type of marketing communication. If you put your energy into this effective marketing method, your company can become a beneficiary of word of mouth and build a successful brand. Remember that your brand is only as good as consumers claim it is.

Commercial property managers have to inspect commercial property frequently to ensure that the tenants are correctly occupying the premises, and that the property still performs well for the landlord. Failure to inspect a property leads to problems with tenants and property function.As a commercial property manager you should have a structured inspection process that details the property issues needing to be monitored. A structured inspection process helps you focus on the specific elements in the property that impact rent, function, and tenant occupancy.As to how long a property inspection takes, and how frequently you should inspect the property, really does depend on these three things:
How the property is used by the tenants and what pressure this creates on the property.
The type of visitors to the property and frequency of usage.
The fees that are being paid for the property management services by the landlord.
In absolutely all cases, a property inspection process should be documented for future reference and or evidence in any claim or concern. In commercial property, the matter of proof and evidence is critical to the future legal activities under any lease arrangement or dispute with occupancy provisions.It is very common for retail property to be inspected more frequently than office or industrial property. This is mainly due to the interaction of the customer in the property, and the large numbers of people visiting the property each day.The inspection process for a commercial or retail building is always unique and specific to its location and structure; however the following is a good model to use when inspecting commercial buildings under property management.
Start with the exterior of the property, looking at the points of access and egress to the front of the property and around the property.
Look for presentational issues associated with signage, access, and building appearance.
Security around the building and the property itself should be examined for effectiveness and practicality. Look for areas that have been tampered with or areas that are potentially sources of future problems.
Examine the points of entry for the tenants to the property. Are the access points of a quality that supports the property profile and rental? Are the access points safe?
Understand the storage of vehicles on the property and car park operations in and around the property. Are the car park operations functional, well lit, and secure?
Look at lighting around the property and its suitability for after-hours security and property usage.
Examine the exterior of the building for obvious maintenance issues and malfunctions.
Look at the entrance points to the building for compliance to current building codes as they apply in your area and with the building of its type.
Examine the safety exits and evacuation points to ensure they are in compliance with safety standards and building codes.
Look at common areas such as corridors, stairs, tea rooms, toilets, and other services and amenities used by the tenants.
Examine the entrance doorways and frontages to the tenancies for compliance to lease documentation including the current plans and drawings that apply to the building.
Move through the tenancy space (subject to lease authorized access) looking for signs of damage or unauthorized tenant usage.
Plant and machinery associated with the building and owned by the landlord should be inspected by qualified contractors that understand the practicality and function of the machinery. Written reports should be obtained on a monthly basis on all maintenance matters.
The tenant should be interviewed regularly to understand any difficulties or concerns that they may have with the building. You are also looking for changes of occupancy or space need with each and every tenant such as expansion or contraction of space.
The above list is a basic summary of the commercial property inspection process. Given that every property is unique, it is best to create your own inspection checklist to use when inspecting the different property types of office, industrial, and retail property.Your region and location will also present certain other aspects of occupancy and concerns to be monitored. A good example here is environmental, heritage, or cultural issues. When you inspect commercial property, do so with a view to building safety, usage, and investment performance.